A question we asked ourselves was 'why do people go and see movies'. From this question I summed up some simple answers such as people go to see movies because they are interested in a certain genre, because of the actors used in the movie, because of the narrative - storyline, because of a unique selling point such as a movie being in 3D and film reviews.
Below as a class we focused on three different movies to see what speciality each trailer has which captures the audiences attention.I have evaluted the trailers in the movies and shown the conventions each trailer uses.
SCOTT PILGRIM VS THE WORLD
From these screen grabs you can see that the movie has a blend of both genres, this is comedy and romance. You can also see that the film features video game animation which gives the film an extra convention to it which makes it unique as this is not often seen in many movies. The animations also shows that the film is suitable for a younger audience.
Giving the directors name in the film trailer adds onto why people go and see movies. If a previous movie was watched by a specific director and the film was good, then viewers would want to see more films produced by this director. Therefore during the trailer, directors are basically selling the movie as there name is used as a credit towards the film. In this trailer we see two movie names 'Hot Fuzz' and 'Shaun of the Dead' which are both hit comedy movies.
Trailers also include the title of the movie towards the end and a release date. Although, this trailer has a 'coming soon' release date instead. When this is shown, you can also see below that the trailer includes information such as the website, credits to Universal Studies and the record name of who made the soundtrack. This is so that the film can create more activity designed to rouse public interest in other things which still connect to the film.
Scott Pilgrim VS The World Trailer
When watching the trailer, you realize that quick rapid shots are used and this makes the pace of the trailer more faster which keeps the viewer interested and focused on what is going on. The rapid shots captures the best parts of the film. Non-diegetic music adds onto the pace of the trailer and moves things faster. Along with the music and rapid quick shots, there is a dialogue which gives us a clue to the narrative so audience know what the film is based around.
MY DOG TULIP FILM TRAILER
I looked at another movie trailer which is much different from the first. This trailer has much longer shots and gives more of a understanding about what is happening. There is a voice over on the trailer throughout explaining the narrative of the story which develops character. Towards the end, the title of the film is shown but there are much more credits about the involvement of this film. There is a more play around with the conventions because of the different genre.
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