Tuesday, 23 November 2010

Constructing 31.10.10 movie magazine

Below I have created a slideshare to show the process I went through when producing my movie magazine front cover.

31.10.10 Official Movie Magazine

BACKSTAGE

Below we have produced a movie magazine, where our horror movie plays the main role in. On the front cover you can see the killers face, and there are details on the front cover showing what is inside the magazine (which is based around our concept)

Our movie magazine was produced on Adobe Photoshop CS4

(Click to enlarge)
Constructing 31.10.10 movie poster

Below I have created a slideshare to show the process I went through when producing my movie magazine front cover.

31.10.10 Official Movie Poster

Below is shown the completed version of our horror movie poster. Looking back at our first draft, you can see many changes made but these changes were improved immensely. We had decided to create a billboard poster, and have now included production details, the film rating, production logo, release date and the slogan for our horror movie.We had decided to keep the same still image we used for the first draft of the poster, but yet again we kept the killer anonymous.

To produce this horror movie poster, we used Pixlr.


(Click to enlarge)
Drafting of 31.10.10 Movie Poster

For our movie poster, we produced two posters so we can compare them and then pick out which we think is more suitable. Making a first draft would help us improve our second attempt at producing a movie poster as we would know what more we need to include and what we need to do to make it look professional. For our movie poster, we used our still images that we took during our shooting.


With this movie poster, you can already point out improvements that need to be made.
The poster needs to have the age rating certificate, if not then the poster would also need more production details.

Also the movie title may need to stand out more, as this is an important convention when constructing a movie poster.

We had decided to not show clearly who the killer is, as we want to create suspense, so therefore he will remain anonymous until the teaser trailer is viewed.

To produce this poster, we used Adobe Photoshop CS4
Changing of title

We decided to change the title of our horror movie trailer as we thought that it suits more of the horror genre, and also suits our whole horror movie concept. The same name of the movie was kept but only the font was changed. We researched into more fonts because we wanted a horror type font for our horror poster and this seemed to fit nicely with our poster.
The font can be found on www.dafont.com.

When we downloaded this font we had experimented it by changing it into different colours and rotating it.

To make this font suit the horror genre, I had changed the font colour to light grey and I gave it a red outline. This is to represent something ghastly and bloody.
13th November - Re-shooting

As we had to shoot our scenes again, we decided on a suitable day for all of us to meet up again and to finish all the shots using good lighting. We had done similar shots to the first shooting we did, but we decided to add more shots in to make the teaser trailer more interesting.
In total this came up to 15 shots that we had for our teaser trailer.

During this time, risk assessments were made again, but as we used the same locations, the health and safety risks remained the same.
Storyboard 2 for '31.10.10'

Below is our 2nd storyboard of our horror movie trailer. We had to make another storyboard because we had decided to add in more shots when we start shooting again.

Friday, 19 November 2010

Uploading our movie footage onto iMovie

10th November, I had brang in the video tape that we used in our shooting so we could upload out footage onto a Apple Mac computer and look at the shots. Unfortunetly, while watching the shots we had discovered that some of the shots were too dark, and we cannot use these in our horror movie trailer. Therefore, we looked at the shots again and again and then decided how we should use more lighting, and we also started planning on how we are going to re-schedule another shooting.



We had decided to shoot our movie trailer again on the 13th November.


Allocating tasks

On 9th November, as a group we allocated one another to complete a task.
We had decided that I am going to do the film poster, Naresa will produce the horror movie magazine and Rema will be evaluating on Flickr.com the still shots we had taken while we were shooting for our horror movie trailer.
For the film poster and movie magazine, as a group we decided on what pictures we are going to use and what we are going to name our magazine.
'How has research informed the planning of the groups of film publicity campaign'

Below I have provided a reflective summary of how research is informative of planning my concept

Audience Feedback

As a group we had constructed a questionnaire which we were going to give to individuals to fill out themselves and show their view towards our film publicity campaign.

Below is a preview of the questionnaire:

Audience Feedback Results

Once we had got back our audience feedback from the questionnaires we handed out, we had tallied them and added them onto a graph using Microsoft Excel.

Below are our shown results
for a few of the questions:

From this graph we can see that we asked more females than males, so to make the results more fair we should make sure to ask both males and females equally so we can get a more consistent result.


The results from this graph show that our audience are quite of a fan of watching horror movies as they tend to see them a lot within a year. Therefore this tells us that we are going towards a good genre, the Horror genre, as our audience like watching these types of films.


Asking this question to our audience helped us to see what they prefer more as a convention, trailer, magazine or poster. We had asked this question because these are the three that we are creating towards our film publicity campaign so we need to see which one has more of a effect on our audience. From the results we can see that the audience prefer watching trailers.
Evidence of Audience Feedback

As we were not able to video diaries of our audience feedback we decided to take still shots with a digital camera to show evidence of our audience feedback.
Evidence of Production work

We had produced a presentation on Flickr in order to show all the work and health and safety which took place on the day of filming. As well as filming we captured moving images as well as still images. For each picture, we have included a brief description - to view the description view the slide in full screen and click on 'show info'. I have inserted the slideshow below:

Shooting on 27th October

On 27th October, each crew member had rounded up the actors and we all decided on the location that we are going to meet at. Once two of the crew members had approached the chosen location, we had decided to make our way with the actors to one of the crews (Naresa) house where we had the intention to use her back garden to do some shooting.
Once we appoached this location, we looked for good lighting where could start shooting. However, since there was a major lack of lighting, we had a group discussion about choosing another location.
We had shot one scene in the back garden and then decided to make our way to the other location before it starts getting too late (health and safety reasons).

Once we had arrived at the second location (Camden Square) we already had a good idea about what we needed to do so we started shooting straight away. At this scene we managed to take three shots and decided to call it a day as it was starting to get quite cold and also quite late.
We had decided to do some more shooting the next day.

28th October, third location we had chosen was to use my back garden. We had rounded everyone together but however one of our crew members was missing from the shooting. Before the shooting we discussed about what we are going to do at this stage. We ran through the script again, and started shooting more scenes and this in total came up to seven shits for our trailer. During the shooting we had in mind of the safety precautions we should take so we moved any crops that may get in the way and we had adult supervision the whole time running.

While doing this shooting we had decided to make some minor changes such as the mask of the killer and the weapon he is going to use. The weapon changed from chainsaw to garden clippers, as these were much easier to obtain and were a little more safer than using a working chainsaw around children.

Monday, 8 November 2010

Scripting for 31.10.10

Before we started filming, we discussed as a group the scripting of our trailer. We had firstly done a draft, but this was then neatly typed up and given to each crew member and we had also run the script thoroughly through with our actors.


(Click to enlarge)
Storyboard of '31.10'10'

Below I have evaluated the storyboard for our horror movie trailer. Our storyboard was first drawn on paper, and then we transfered this onto PowerPoint to make a presentation.

Organization of Camera's

Before we started filming for our horror movie trailer, the essential equipments we needed was the camcorder, tripod and digital camera. To obtain these equipments, we had borrowed from the media department for a maximum of 12 days. Along with this, we also received a empty camcorder tape which would hold our filming in. As we were now in charge of the equipment, we discussed who should take the equipment home, and it was decided that I was best suited for this responsibility. Before the shooting schedule day, I had decided to fully charge the camcorder and test it out before bringing it to the shooting scene so that the shooting would go smoothly without any problems with the camera itself.
During the shooting, the crew took turns in filming shots and we had made sure that every time the camera's were not in use, we had placed them back into the protective case provided.
Along with shooting for our horror movie trailer using the camcorder, we had taken many still shots using the digital camera to show evidence for our shooting and these few images would also come in use when constructing our horror film poster and magazine.
Target Audience Profile

Below I have created a target profile audience for my horror movie trailer. With this profile I can advertise and promote my product effectively by clearing defining my target audience.

Target Audience Profile:
  • Ladies and Gents aged above 15+
  • Like the thrill of horror movies and like to be surprised
  • Have allowances of £10 a week in addition to school and work fees
  • Are interested in the latest movies and trailers
  • Have a very outgoing social life
  • Come from households with incomes of £35,000+
Ben and Carol
Ben aged 16 and Carol 17 are a couple. They both live in the rural city, along with their families in 4 bedroom flats. In their free time, they like to hang out and watch movies together. Both are college students who study film studies hence their interest in having movie nights. Ben and Carol both have a wide collection of DVDs which they share between them. Ben's mum is an upcoming actress, but for now she works as stock characters in horror/thriller TV dramas. Carol's mum is a reporter for the online version of the empire magazine.


Thursday, 4 November 2010

Risk and Health Assessement

A risk assessment is the overall process of identifgying all the risk to and from an activity and assessing the potential impact of each risk.

Below is a link to a website which helped us to check what we should and should not do at our filming to prevent any injuries:


Before we had decided filming, we produced a risk assessment form for both dates of filming and for the different locations we used. This was then approved by both parents and teachers. It was important to have a risk assessment because we had planned to use childrend in the making of our trailer, so we firstly had to ask permission from the parents and had to be aware of any potential danger as we ourselves are not adults.
We had outlined the hazards and control measures needed to make this a safe filming experience.
Below is the completed risk assessment forms which were filled out in detail:


Risk assessment 1: Risk assessment 2: Risk assessment 3:

(Click to enlarge)
Research into certification

We decided our horror film would be rated 15, as it does involve strong threat, dangerous behaviour and violence. It is important to follow strict rules for this certification so it is suitable for the age rating. For further research, I have looked at certifications on the site: http://www.bbfc.co.uk/ which would inform me to what I can and cannot include in my film trailer.


'12' and '12A'
- Aggressive discriminatory language or behaviour is unlikely to be acceptable unless clearly condemned.
- Moderate physical and psycholofical threat may be permitted, provided disturbing sequences are not frequent or sustained.
- Dangerous behaviour should not dwell on detail which can be copied. Easily accessible weapons should be not glamorised.
- Moderate language is allowed. The use of strong language must be infrequent.
- Thre should be no emphasis on injuries or blood, but occasional gory moments may be permitted if justified by the context.
- Sexual activity may be briefly and discreetly portrayed.


'15'

- The work as a whole must not endorse discriminatory language or behaviour.
- Strong threat and menace are permitted unless sadistic or sexualised.
- Dangerous behaviour should not dwell on detail which could be copied. Easily accessible weapons should not be glamorised.
- Violence may be strong but should not dwell on the infliction of pain and injury. The strongest gory images are unlikely to be acceptable.
- Aggressive or repeated use of the strongest language is unlikey to be acceptable.

'18'


- Suitable only for adults
- Detailed portrayal of violent or dangerous acts, or of illegal drug use.
- More explicit images of secual activity which cannot be justified by context.



Looking at the certifications, I have chosen to stick to the rating of 15, as our horror film trailer consists of dangerous behaviour but it does not dwell on detail which could be copied. Our trailer also consists of strong threat and menace but it is not sadistic. We have decided to not use aggressive or abusive language in our horror film.
Continuation of shooting

As our shooting was scheduled for the 27th October, we had planned to complete every shooting on this day. Although, as our actors were of a young age (below the age of 12) it was not safe to stay out for too long, and the weather was quite breezy so we decided to shoot on the very next day on another location.

On 28th October, after 6pm we had decided to do more shooting for our horror film trailer. The location was changed into one of the crews back garden. During this shooting, we had shot 3-4 important shots for our trailer. We had used the video camera, and also the still camera for proof of the shooting and for still shots which may be used for the magazine or poster.

During this time, we had decided to change one of our props. This prop was the killers weapon. Our initial idea was to use a chainsaw, but as this was quite difficult to get hold of, and of safety reasons, we had decided to use quite large garden clippers for the weapon. This was a good idea because we was able to make blood drip from the clippers and it was quite light weight, so it was easy to handle during the shooting.