Below I have created a target profile audience for my horror movie trailer. With this profile I can advertise and promote my product effectively by clearing defining my target audience.
Target Audience Profile:
- Ladies and Gents aged above 15+
- Like the thrill of horror movies and like to be surprised
- Have allowances of £10 a week in addition to school and work fees
- Are interested in the latest movies and trailers
- Have a very outgoing social life
- Come from households with incomes of £35,000+
Ben aged 16 and Carol 17 are a couple. They both live in the rural city, along with their families in 4 bedroom flats. In their free time, they like to hang out and watch movies together. Both are college students who study film studies hence their interest in having movie nights. Ben and Carol both have a wide collection of DVDs which they share between them. Ben's mum is an upcoming actress, but for now she works as stock characters in horror/thriller TV dramas. Carol's mum is a reporter for the online version of the empire magazine.
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